Alfa Only is a premium line of products and services from Alfa-Bank for affluent clients, previously known as Alfa Premium. It includes specialized debit cards, access to exclusive business lounges, personalized service, enhanced cashback, concierge services, and other privileges in the fields of travel and entertainment.

In this project, my team and I created unique images illustrating the key privileges of the service. We became one of the first to offer premium clients a light and radiant color palette, moving away from the usual dark shades.